Available for select product design projects

I craft digital experiences that feel calm, clear, and unmistakably useful.

I’m Avery Reed, a product designer and front-end maker based in Portland. I partner with founders and teams to turn complex ideas into elegant interfaces, brand systems, and launch-ready websites.

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Portrait of Avery Reed in a bright studio workspace

Recent impact

38% faster onboarding

24

Launches

9.6

Client score

Abstract architectural forms representing Avery's structured design process

About

Strategy, interface craft, and production polish in one thoughtful process.

My work sits at the intersection of research, visual systems, and code. I help teams clarify what matters, prototype quickly, and ship experiences that customers can understand on the first visit.

Product clarity

User journeys, positioning, and feature hierarchy shaped into decisive product direction.

Visual systems

Flexible brand and UI systems with accessible color, resilient components, and expressive details.

Front-end build

Responsive, performant web interfaces with the small interactions that make products feel alive.

Selected work

Recent projects built for momentum.

A focused gallery of launches across SaaS, wellness, editorial commerce, and community platforms.

Product

Reduced setup time by 38%

Northstar Analytics

2026

A dashboard redesign for revenue teams tracking pipeline health across three regions.

Brand

Launched 42 artisan profiles

Kindred Market

2025

A warm identity and commerce system for a curated local goods marketplace.

Healthcare professional reviewing patient research information on a tablet

Web

21% lift in demo requests

Fieldnote Health

2025

A conversion-focused site for a patient research platform with sensitive content needs.

Financial planning notes and charts arranged on a desk

Product

4.8 usability score

Cedar Finance

2024

A clearer onboarding flow for independent advisors moving clients to digital planning.

Editorial magazine layout with photography and typography

Brand

12-week editorial launch

Morrow Journal

2024

A visual system and publishing experience for a climate culture publication.

Architecture studio workspace with models and large windows

Web

2.4s faster page load

Atlas Workshop

2023

A fast portfolio and booking site for an architecture studio specializing in civic spaces.

Contact

Have a product idea that needs a sharper interface?

Send a few details and I’ll reply with next steps, availability, and a suggested shape for the engagement.

Collaborative product planning session at a studio table

Typical response time

Within 1 business day

Best fit: focused redesigns, design systems, and launch-ready marketing sites.